In a borough bursting with entrepreneurial spirit, some of the brightest spots are companies merging savvy business strategy with social mindfulness, whether the latter be environmentally, philanthropically or ethically bent. In an ongoing series, we’ll highlight a number of locally sourced upstarts successfully bridging both worlds — where turning a profit is equal to doing good. Today’s installment focuses on those working within the realm of beauty and fashion consumer goods.
What sounds like a specialty pet food brand for socially inclined felines, Meow Meow Tweet is a small-batch apothecary whose Brooklyn studio is devoted to only natural, vegan, organic ingredients. From distilled plant oils, butters and botanicals, Tara Pelletier and Jeffrey Kurosaki handcraft an assortment of health-minded skin and body products, then gently infuse them with therapeutic scents that make you think “meadow, barefoot, crown of flowers in my hair.”
Best of all, the products are practical — perfectly fit for everyday use. Take a can of herbal insect repellent or a tin of underarm deodorant cream for instance, both of which put twists on medicine cabinet staples with zero chemicals, recyclable packaging and biodegradable labels. (Speaking of, Portlandia should’ve done a “put a cat on it” sketch). “As makers and purveyors, we hope to encourage small changes in the lives of our customers through the physical, emotional and ecological healthfulness of completely natural goods for body and home,” Pelletier and Kurosaki note.